French artist David Mesguich has been invited for the 2017 edition of the Openart Biennale in Orebro city, Sweden, where he placed an illegal street installation, a monumental male sculpture titled “Sorry not Sorry” between a large parking wall and an advertising billboard in the city center.
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David Mesguich mentions: “Sorry not sorry” is an installation inspired by the intrusive ubiquity of advertising in our everyday life and especially in the public space. It’s not only about visual pollution but also speaking about constant mental harassment from advertising.
Following months of discussions the building owner initially gave his authorization to proceed but the billboard company that was completely against this project criticizing advertising.
So the French artist decided to install the monumental female sculpture anyway and snatched some of the poster without their permission.