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Local Artists x Local Fashion – GTB Melbourne

Roly Roly
Roly Roly
Roland Henry is an international writer, curator and contemporary urban art specialist. Previously the Managing Editor of the independent arts magazine, Very Nearly Almost (VNA), he has developed close, personal relationships with artists, gallerists, and creatives worldwide and currently provides content for The Guardian US as well as numerous other publications.Roland is now based in Melbourne, Australia, where he heads up art agency, Studio Supply, in partnership with the former creative director of VNA, Greg Beer. The agency supplies curatorial and PR consultation services to a worldwide network of brands, artists, and creative professionals.
April 20, 2019
2 min read

Following the international debut of their new short film, High Power, at Hong Hong’s Mahka Gallery as part of Business of Design Week, Guerrilla Theatre Brand (GTB) brought their critically acclaimed movie back to Melbourne for its Australian premiere.

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GTB is the brainchild of Paul Stam, who ditched outdated notions of seasonal fashion cycles and marketing calendars with his innovative 360-degree approach to art and fashion. Creating a mythical, multi-layered narrative, chronicling visions of the future, Stam collaborates with local artists to interpret the various verses in each chapter into clothing, before bringing his hero’s journey to life through film, art and fashion.

Chapter 2, High Power, finds the story’s hero Guerri – a hybrid human with powers that allow him to travel into other realities – who, alongside his spirit guide, Soph, is battling a malevolent entity intent on consuming humanity using our own technology against us.

Paul Stam says: “It was important to match each artist’s style to what is happening in their verse – we wanted each artist to bring their own unique point of view and aesthetic, and to truly showcase their talents as they brought the story to life.”

For Chapter 2, GTB collaborated with local artists Gareth Stehr – aka dirtsqid, Samantha Darling – aka Marian Machismo, Ryan Ady Putra, Chris Drummond, Sam Octigan, Sean Morris, Fikos Antonios and Chehehe.

The design aesthetic of each range is shaped by the story, elevating luxury streetwear to a higher plane of wearable art, which is designed and manufactured in Melbourne. Key pieces include a limited-edition hand-beaded velvet kimono and a made-to order leather biker jacket covered with 1,000 hand-cut crystal stone spikes. These highlights are mixed back in with streetwear staples, including printed tees, hoodies and reversible bomber jackets.

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