To celebrate iconic brand Smiley’s 50th anniversary, global home decor brand Yellowpop collaborates once again with Swedish-French street artist, André Saraiva on a limited-edition neon drop. Curated by Sarah Andelman, the anniversary campaign features a plethora of brands with unique individual interpretations of the iconic symbol.
Incorporating his signature Mr. A character, the neon design represents Saraiva’s imaginative take on the classic Smiley symbol, paying homage to the cultural impact and creativity that Smiley has inspired over the last 50 years.
The collaboration embodies the value for positivity and creativity that Yellowpop, André Saraiva and Smiley all share. “We were so delighted when we received the opportunity to work with André again. Our community is still talking about the Yellowpop x André Saraiva collection from 2020 so we were excited to create neon art with him once more for Smiley’s 50th anniversary,” said Yellowpop co-founders Jeremy Cortial and Ruben Grigri. “Our mission at Yellowpop is to spark joy through home design and we hope we can achieve that through this collaboration with Smiley.”
Alongside their collaboration with André Saraiva, Yellowpop and Smiley have also partnered to create a capsule collection of 6 neon designs combining the legacy of Smiley with Yellowpop’s modern design and optimism for the future. The Yellowpop x Smiley collection draws inspiration from the classic symbol with colorful and unique designs replicating the original Smiley as well as the phrase “Take the Time to Smile,” which serves as a tagline for the 50th Anniversary celebration.
The Yellowpop x André Saraiva Smiley drop will be available at a limited quantity of 350 copies starting February 28, 2022 on yellowpop.com, however eager fans can sign up for early access to purchase the design on February 21.
The Yellowpop x Smiley capsule collection consists of 6 designs starting at $245 and can be purchased on March 10 at yellowpop.com
About Yellowpop Yellowpop is a home decor brand that’s on a mission to change the way we decorate our homes. Instead of simply filling it with commodities, we want to inspire our community to think more about design and the role our products play in their lives. It’s your home. The objects inside of it should be a reflection of you. Our LED neon signs are designed to inspire boldness and bring joy. They speak to each person differently, and we love them because of the way they make us feel. At Yellowpop, our values are simple: Be bold, be bright, have fun. We believe everyone should have the chance to brighten their day with a neon sign. And we’re sharing the joy, one neon sign at a time. Together, with the global art and design community, we’re using the power of art to make the world a brighter place.
About Smiley Created in 1972, by French journalist Franklin Loufrani to spread feel-good news, the Smiley TRADEMARK/BRAND would go on to become one of the most important icons in graphic design, bringing people together through a creative message that spreads positivity and putting social and emotional learning at the top of the agenda. Smiley is a universal counter culture icon with a message of positivity that has influenced generations across the globe. Reinvented and redefined by generations of activists, artists and creators, Smiley continues to thrive and influence future generations.
In 1996 Nicolas Loufrani, son of Franklin, took the helm whilst the world was in the midst of the digital revolution and saw a huge opportunity to bring Smiley into the digital world. Nicolas created a whole new way of communicating, using a variety of facial expressions on the original Smiley to convey emotions. His emoticons are now used by everyone around the world every day.
Pursuing Smiley’s goal to make the world a happier, kinder, more conscious place, Loufrani created Smiley Movement in 2017. Smiley Movement is a non-profit community which aims to inspire positive change in society addressing urgent societal and environmental problems. Smiley Movement provides a cross-media platform of news, videos, events and awards that connect the non-profit sector to the broader public to enlighten minds and empower people to take positive action. Today, The Smiley Company is one of the world’s top global licensing enterprises that extends across fashion and homewares, through to food and beverage and continues to embrace collaboration as an opportunity to spread this important message. For 2022 Smiley will bring back its original message of ‘Take the Time to Smile’ which is still as relevant as ever, by spreading this positive message through global activations, brand collaborations and feel good experiences. More than an icon, brand and lifestyle, Smiley is a sprit and philosophy and a reminder of how powerful a smile can be.
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