Edoardo Tresoldi, named by Forbes as one of the 30 most influential European artists, is pleased to share the brand new video of “Etherea”, his latest and biggest artwork to date, conceived for Coachella Valley Music and Arts Festival.
The installation immediately became one of the icons of Coachella 2018, going viral on social media and magazines worldwide and shared on Instagram by celebrities like Gigi Hadid and Frances Bean Cobain.
“The festivals are a very exciting public space for me: the audience is waiting for their opening for months, and then live it intensely and with curious eyes, aware of experiencing a unique and dense time that has neither a past nor a future. Perhaps a free time, certainly a public time.
I tried to create a place for those eyes and cut out a space within that time to raise the head high and look at the sky, enjoying a simple and intimate moment while standing in the crowd. Music does that.
The response from the audience has been very strong. A heterogeneous public and often far from the art world, but perhaps curious. I strongly believe that artistic interventions in these contexts can tell really interesting stories.”
“Etherea” was made of three transparent sculptures with identical shapes but different sizes, measuring 36, 54 and 72 feet in height, respectively. It followed a growing experiential path where architecture became a tool and place for contemplation, a dedicated space where the sky and clouds were narrated through the language of classical architecture.
Thanks to the transparent wire mesh, an optical effect made of perspectives and dimensional relationships was generated by the passage through the three sculptures and measuring scales, which either amplified or reduced the distance between man and sky.