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Luke Cornish x Art Series Hotels – Colour Your Stay

Roly Roly
Roly Roly
Roland Henry is an international writer, curator and contemporary urban art specialist. Previously the Managing Editor of the independent arts magazine, Very Nearly Almost (VNA), he has developed close, personal relationships with artists, gallerists, and creatives worldwide and currently provides content for The Guardian US as well as numerous other publications.Roland is now based in Melbourne, Australia, where he heads up art agency, Studio Supply, in partnership with the former creative director of VNA, Greg Beer. The agency supplies curatorial and PR consultation services to a worldwide network of brands, artists, and creative professionals.
October 31, 2018
3 min read

Art Series Hotels in Australia will challenge their guests this spring to leave their mark on three of its properties. Until December 30, rooms at The BlackmanThe Johnson and The Olsen hotels will be form interactive canvases as part of an immersive art project.

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The collaborative idea follows the award-winning No Robe campaign, where Art Series guests could pose nude for portraits, and the ‘Steal Banksy’ initiative, which actively encouraged the theft of artwork.

Australian street artist Luke Cornish (aka E.L.K) kicked off the project for Art Series, creating a different artwork at each hotel; a portrait of John Olsen, Charles Blackman and Michael Johnson, that guests can complete.

Hotel staff equip participating guests with an array of spray cans and paint brushes, a gown, mask and gloves will be available for guests to use, with each person given 2 minutes to create their own addition to Cornish’s work.

Cornish is excited to see the results: “I’m thrilled to be working with Art Series Hotels on Colour Your Stay. Their dedication to supporting urban art and all of its wonderful satellite genres is a passion I share and I’m really excited to see what we create together with guests.”

From Japanese artist Yayoi Kusama’s Obliteration Room to Measuring the Universe by Slovakian Roman Ondák, contemporary artists are increasingly involving the public in their creations.

“Supporting the arts and delivering unique art inspired experiences for our guests that are personal and bold sits at the core of the Art Series Hotels brand,” Director of Marketing Ryan Tuckerman explains.  “This exciting campaign celebrates the growing art movement that directly engages the audience in the creative process and explores all manners of self-expression.”

Cornish officially launched the campaign and unveiled his artwork at The Olsen in South Yarra on October 15. His latest exhibition (In)appropriate also opened at the Metro Gallery, Armadale on October 4.

Guests who share a photo on Instagram with the tag #colouryourstay will go in the draw to win a night on Art Series plus a signed E.L.K drawing.

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