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TOward 2030 Online Art Competition

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Growing up skateboarding I always enjoyed board graphics, Toy Machine adds and art section in Thrasher magazine. Around that time I started flirting with graffiti which eventually lead to appreciating street and urban art. Few years later I ended up with an Internet based job. Too much online time on my hands resulted in getting involved in art related forums, and finally writing for various art websites.
May 4, 2020
3 min read

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In the past 2 years, Lavazza and the City of Turin have launched a project TOward2030, an urban art initiative that is promoting the Sustainable Development Goals (SDGs) of the United Nations.  The effort that so far engaged international artists who illustrated each of these goals through the city landscape, is now shifting online, inviting the global artistic community to take part in spreading this important message. The artists that participated in the project so far include Ernest Zacharevic, Zed1, Hula, Oko, Nevercrew, Truly, Louis Masai, etc.

Zed 1 – Goal 1 – bring an end to all forms of poverty throughout the world

The Sustainable Development Goals (SDGs) are a collection of 17 global goals designed and set in 2015 by the United Nations General Assembly to be a “blueprint to achieve a better and more sustainable future for all”. The goals include:

  1. No Poverty
  2. Zero Hunger
  3. Good Health and Well-being
  4. Quality Education
  5. Gender Equality
  6. Clean Water and Sanitation
  7. Affordable and Clean Energy
  8. Decent Work and Economic Growth
  9. Industry, Innovation, and Infrastructure
  10. Reducing Inequality
  11. Sustainable Cities and Communities
  12. Responsible Consumption and Production
  13. Climate Action
  14. Life Below Water
  15. Life On Land
  16. Peace, Justice, and Strong Institutions
  17. Partnerships for the Goals

Truly – Goal 2 – bring an end to hunger in the world, achieve food safety, improve nutrition, and promote sustainable agriculture

In order to be achieved by the year 2030, as a part of UN Resolution 70/1, the 2030 Agenda requires as many people as possible to be engaged. With this in mind, Towards 2030 project decided to imagine an additional goal – Goal Zero: spreading the message, and their newest project is part of that strategy.

Ernest Zacharevic – Goal Zero – promote and spread awareness of the Sustainable Development Goals

In response to the Covid-19 crisis that postponed their plans for 2020, they’ve taken their mission online by launching an Instagram competition with a cash prize of 10,000 Euro, with qualifier exhibition opportunities for participating artists. Encouraging artists to create original artwork in response to one of the goals, whether gender equality or improved infrastructures, they want to hear the voice of the generation that will mark the next decade. The competition runs until 5th June 2020 and more info about the full terms and conditions can be found on this link.

View this post on Instagram

ARTIST COMPETITION NOW OPEN. #TOwardTOmorrow is an Instagram competition with a cash prize of 10,000 Euro, with qualifier exhibition opportunities for participating artists. Covid-19 may have postponed the launch of our plans for 2020, but it hasn't slowed us down. Toward 2030 is on a mission to build a better world with artists, using the United Nations 17 Sustainable Development Goals (SDG) as our blueprint. In response to the crisis, we've taken this mission online. For #TOwardTOmorrow we have united 17 NGOs from across the world to help us showcase the transformative power of culture. Whether you believe in gender equality or improved infrastructures, we want to hear your voice. HOW YOU PLAY: 1. Create an original artwork in response to one of the 17 Sustainable Development Goals (SDG). 2. Submit your entry by posting it to your Instagram page, in the description tell us which SDG you have chosen and how your work responds to it 3. Follow @toward.2030 on Instagram 4. Tag @toward.2030 5. Hashtag your chosen SDG eg #SDG5. Hashtag the category you are entering #TOwardTOmorrow (over 18)
#TOwardTOmorrowyouth (under 18) 6. Nominate 3 other creatives to participate by tagging them in your post. Submissions close 5th June 2020. See LINK IN THE BIO for full terms and conditions. Any rules that are not followed will disqualify the entry. #TOwardTOmorrow invites creatives to reflect positively on how art engages with the world. Together, united in isolation, we want to know, what are you doing? The project is coordinated by @charlotte_pyatt supported by @juxtapozmag and @sdgaction and is powered by @lavazzaofficial , Video by @fifthwalltv #towardtomorrow #sdgs #2030agenda #solidarityinaction #toward2030 #globalgoals #streetart #sustainability #unitednations #whatareyoudoing

A post shared by TOward2030.What are you doing? (@toward.2030) on

By connecting with 17 NGOs from across the world who are already actively working on implementing the SDGs, #TOwardTOmorrow is hoping to showcase the transformative power of culture through real action, not just words.

Nevercrew – Goal 12 – ensure sustainable models of production and consumption

Oko – Goal 8 – foster inclusive, sustainable and long-term economic growth



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