In the past 2 years, Lavazza and the City of Turin have launched a project TOward2030, an urban art initiative that is promoting the Sustainable Development Goals (SDGs) of the United Nations. The effort that so far engaged international artists who illustrated each of these goals through the city landscape, is now shifting online, inviting the global artistic community to take part in spreading this important message. The artists that participated in the project so far include Ernest Zacharevic, Zed1, Hula, Oko, Nevercrew, Truly, Louis Masai, etc.
The Sustainable Development Goals (SDGs) are a collection of 17 global goals designed and set in 2015 by the United Nations General Assembly to be a “blueprint to achieve a better and more sustainable future for all”. The goals include:
- No Poverty
- Zero Hunger
- Good Health and Well-being
- Quality Education
- Gender Equality
- Clean Water and Sanitation
- Affordable and Clean Energy
- Decent Work and Economic Growth
- Industry, Innovation, and Infrastructure
- Reducing Inequality
- Sustainable Cities and Communities
- Responsible Consumption and Production
- Climate Action
- Life Below Water
- Life On Land
- Peace, Justice, and Strong Institutions
- Partnerships for the Goals
In order to be achieved by the year 2030, as a part of UN Resolution 70/1, the 2030 Agenda requires as many people as possible to be engaged. With this in mind, Towards 2030 project decided to imagine an additional goal – Goal Zero: spreading the message, and their newest project is part of that strategy.
In response to the Covid-19 crisis that postponed their plans for 2020, they’ve taken their mission online by launching an Instagram competition with a cash prize of 10,000 Euro, with qualifier exhibition opportunities for participating artists. Encouraging artists to create original artwork in response to one of the goals, whether gender equality or improved infrastructures, they want to hear the voice of the generation that will mark the next decade. The competition runs until 5th June 2020 and more info about the full terms and conditions can be found on this link.
By connecting with 17 NGOs from across the world who are already actively working on implementing the SDGs, #TOwardTOmorrow is hoping to showcase the transformative power of culture through real action, not just words.